How users interact with content and technology, and which device(s) they employ for various tasks, has a significant impact on your brand’s capture/retention rates. And each of your important prospect segments may have a unique approach to interacting with your brand.
Excellent user experience = (effective task completion + aesthetically engaging interface) x unique brand attributes
Boars Creek can help you understand how each prospect segment employs their many devices to move through the sales funnel to purchase your product or service.
Boars Creek Interactive is a Florida-based internet marketing consulting practice, led by Pete Eberbach. An experienced marketing professional, Pete has spent the past 20+ years dedicated exclusively to internet marketing principles and application, including search engine marketing, web site architecture, content engineering, user experience analysis and design, web analytics, performance optimization and digital media integration.